As you can imagine, our business model has changed several times over the years. We used to travel for trade shows, at one point we were trade only, and we hopped onto the online retail space waaaay late.
But once we did go towards retail, it slowly became our primary source of income. And then we had to figure out how to market our products on social media.
To say online marketing is a learning curve is an understatement. And as a small business, you know we're doing our best to figure it out on our own.
The truth is, we can't take full credit. A couple of years ago, we decided it was time to start collaborating with online creators to grow our following and extend our reach.
Today it's safe to say that we're grateful for those who share their Stray. In an industry that now sells on social, we extend our deepest appreciation to our Stray Dog brand ambassadors. These are the creators that spread the good Stray Dog word.
Scroll below to see some of our favorite brand partnerships and the incredible spaces they've created:
@graybenko
Follow @graybenko
Gray has the Willow Chandelier, Serena Chandelier, Strawberry Table Lamp, and Mrs. English Table Lamp.
@eclectic_twist
Follow @eclectic_twist
Tina has the Artichoke Lamp, the Margarita Chandelier, and the Arlo Chandelier.
@home_ec_op
Follow @home_ec_op
Natalie has the Arlo Chandlier, the Magalie Mirror, and the Penguin Lamp.
@indigoleopardhome
Follow @indigoleopardhome
Sarisa has the Landon Chandelier, the Black Striped Drum Shade, the Billy Goat Table, and the Crunchberry Objet.
@jewelmarlowe
Follow @jewelmarlowe
Jewel has the Billy Goat Table.
@laybabylay
Follow @laybabylay
Jewel has the Serena Chandelier.
@lemonstripes
Follow @lemonstripes
Julia has the Willow Chandelier and the Leonora Chandelier.
@mango_manor
Kelli has the Pineapple Lamp.
@nashvilletash
Follow @nashvilletash.
Natasha has the Wheat Lamp, The Girly Lantern, The Orchid Objet, and the Net Stool.
@pmqfortwo
Ariel has the Norma Lamp.
@preppybohemianathome
Amber has the Olive Chandelier.
@themakerista
Gwen has the Arlo Chandelier.
@dorothy_shain
Dorothy has the Serena Chandelier.
@abeautifulmess
Elsie has the Arlo Chandelier, the Nini Sconces, and the Meme Chandelier.
@youngwildandfriedman
Julie has the Willow Chandelier and the Lotus Chandelier.
@looklingerlove
Follow @looklingerlove
Chassity has the Gabby Pendant, the Crunchberry Lamp, Jen Sconces, The Leonora Chandelier and the Vincent Lantern.